Nike inviteed motion designers and animators from around the world to create moving assets that capture an endless run, powered by Nike Epic React, by submitting IG Story creative that brings to life “More Fun To Go Far” in a fun and disruptive way.
Nike Epic React’s new foam technology feels so outrageous, it’s contagious. With Nike Epic React, it’s more fun to go far…so much fun, that with React’s lightweight energy return, there’s not much that can convince you to stop!
The animations were presented for the design competition in July’18 based on 3D models provided by the company, along with instructions and guidelines.
Project Page: Nike Epic React